The Level of Marketing Relationship Implementation in Case of Local Authorities in the Czech Republic, Poland, and Slovakia

• Autorzy: Andrzej Bajdak , Růžena Lukášová , Simona Škarabelová , Zbigniew Spyra
• Języki publikacji: EN

Abstrakty

EN

In case of local authorities 45 municipal offices were subject to research. In each country 15 offices participated in the research. (...) A size of self-government offices subject to research (expressed in a number of inhabitants) was different in particular countries. In Poland the strongest group subject to research (40%) was made up of municipalities inhabited by 10,000-49,000 people. In the Czech Republic the strongest group subject to research (53.3%) was made up of municipalities inhabited by 5,000-9,999 people. In Slovakia the strongest group subject to research (60%) was made up of municipalities inhabited by 2,000-4,999 people. A Polish municipality inhabited by over 200,000 people was the largest municipality subject to research (with reference to a number of inhabitants) in all three countries. Employment levels in self-government offices subject to research in particular countries were different (size of the offices in question) and in a majority of cases up to 100 people were employed in a particular office. In Slovakia in all self-government offices subject to research employment levels did not exceed the above limit and in Poland a similar employment level was given by 53.3% of respondents. However, in the Czech Republic the strongest group of self-government offices subject to research was made up of offices that employed from 101 to 250 people. It is worth paying some attention to the fact that in case of a majority of municipalities subject to research employment levels are correlated with a number of inhabitants. (fragment of text)

Słowa kluczowe

PL

Marketing relacji; Badania marketingowe

EN

Relationship marketing; Marketing research

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2009
• Tom: Relationship Marketing in Micro and Small Enterprises and Local Authorities - International Comparison
• Strony: 180-248

Twórcy

autor

Andrzej Bajdak

• University of Economics in Katowice, Poland

autor

Růžena Lukášová

autor

Simona Škarabelová

autor

Zbigniew Spyra

• University of Economics in Katowice, Poland