Czasopismo
2009
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Relationship Marketing in Micro and Small Enterprises and Local Authorities - International Comparison
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129-179
Tytuł artykułu
Warianty tytułu
Języki publikacji
Abstrakty
The research into relationship marketing as related to the system of enterprise-stakeholders was carried out on the basis of 180 enterprises, i.e. 60 enterprises in each country: the Czech Republic, Poland, and Slovakia. Table 18 presents structure of enterprises subject to research. The structure in question includes a profile of activities undertaken by each enterprise, market experience and the size of employment. Enterprises subject to research dealt with production, trade, and services and they mostly combined their production functions with service related functions and/or trade functions or trade functions with service related functions. In each country, the majority of enterprises declared that they performed service related activities. Production related activities were undertaken by the minority of enterprises subject to research. However, taking the core profile of business activities declared by respondents into consideration, it is necessary to note down that the numbers of production, service and trade related enterprises in each country were similar and amounted to approximately twenty. (fragment of text)
Słowa kluczowe
Rocznik
Strony
129-179
Opis fizyczny
Twórcy
autor
- University of Economics in Katowice, Poland
autor
- University of Economics in Katowice, Poland
autor
- University of Economics in Katowice, Poland
autor
autor
autor
- University of Economics in Katowice, Poland
autor
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171353809
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