Warianty tytułu
Języki publikacji
Abstrakty
The concept of a supply chain undergoes constant changes. Expectations concerning supply chains and direction of their development are reflected in changes in their surroundings. Three afore described trends concerning directions of their development converge and are complementary. Marketing and social approach stresses human participation in creating the value offered by a supply chain. However, the customer-driven chain must quickly react to customer needs (time-based orientation), which is possible only with the support of modern information technologies (technological orientation). In a similar way the sense-and-react supply chain, representing technological orientation, is supposed to sufficiently quickly (time-based orientation) react to changes in demand, i.e. to customers' expectations (sociological and marketing orientation). Therefore all the orientations discussed above, aim at accomplishing the same objective, which is supplying maximum value for the final receiver. And this becomes possible thanks to the knowledge of customer's needs, ability to react quickly and the support of modern information technologies. Nevertheless, there are different interpretations of the importance of particular methods necessary to its accomplishment. Is it possible to combine all the above discussed orientations? Yes, it seems that the presented afore postulates are met when we deal with innovative supply chain. This term is broad enough to include synchronic appearance of customer-oriented, time-based and also logistic and technological aspects. There are many indications that it is the multi-aspect and innovative solutions that will be expected from the supply chains in the years to come. (original abstract)
Słowa kluczowe
Rocznik
Numer
Strony
86-98
Opis fizyczny
Twórcy
- Szkoła Główna Handlowa w Warszawie
Bibliografia
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- Christopher M., Logistics and supply chain management. Creating value-adding networks, FTS Prentice Hall, London 2005.
- Christopher M., Logistics and supply chain management, Creating value-adding networks, Pearson Education Limited, London 2005.
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- Fisher M., What is the right supply chain for your product?, "Harvard Business Review", March-April 1997.
- Follow the leaders. Scoring high on the supply chain maturity model, IBM Institute for Business Value 2005.
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- Holmes G., Supply chain management. Europe's new competitive battleground, The Economist Intelligence Unit, London 2005.
- How Many supply chains do you need? Matching supply chain strategies to products and customers, A. T. Kearney 2004.
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- Warwas M., CRM - o co tu chodzi?, "Modern Marketing", styczeń 2000.
- Weideman T., CRM and SCM: Linking islands of information, Supply Chain e-Business, December 2001.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171308641