Online Student Profiles: Stay-at-Home Mothers and Work-at-Home Mothers

• Autorzy: Keith Bourne , Antony Chen , Gina LaGuardia
• Języki publikacji: EN

Abstrakty

At-home mothers represent a sizable market of potential students for online programs, totalling 11.2M in the U.S. in 2004 and growing. This paper aims to provide a profile of the at-home mother as a potential online education student, in order to better understand this market and improve the online education services to it as a result. We attempt to draw out common characteristics that many in this group share. We then suggest ways that online institutions can tailor their programs to attract this group and meet their needs more effectively. (author's abstract)

Słowa kluczowe

PL

Zdalne nauczanie; Edukacja

EN

e-learning; Education

• Czasopismo: e-mentor
• Rocznik: 2009
• Numer: nr 4
• Strony: 87-90

Twórcy

autor

Keith Bourne

autor

Antony Chen

autor

Gina LaGuardia

Bibliografia

• Mosisa S. Hipple, Trends in labor force participation in the United States, "Monthly Labor Review", October 2006, pp. 35-57. U.S. Census Bureau, Public Information Office, November 17, 2008.
• Special Analysis 2002 - Nontraditional Undergraduates, National Center for Education Statistics, http://nces.ed.gov/programs/coe/2002/analyses/nontraditional/sa01.asp.
• Belch G.E., Belch M.A., Advertising and Promotion: An Integrated Marketing Communications Perspective, Irwin Professional Pub, 2001.