The Studies on Born Global Companies - a Review of Research Methods

• Autorzy: Lidia Danik , Izabela Kowalik
• Języki publikacji: EN

Abstrakty

EN

Since the 1990s a dynamic stream of research in the field of born global companies (in short: BG) could be observed. Initially the main subject of this research were the establishing premises and foreign market strategies of BG, whereas at present the focus has shifted to the later stages of the born globals' development. The aim of this paper is the review of methods adopted in the international research on born globals as well as presenting the methodology used by the authors in the research of Polish BG. In international research the case study method, including the use of in-depth interviews, is widely used by many authors. This approach is sometimes joined with the application of quantitative methods. In the presented study the primary data has been obtained through individual interviews. Transcripts of the interviews have undergone a procedure of content analysis, within which a system of categories has been developed, allowing the assessment of the meaning and relationships between the particular concepts. (original abstract)

Słowa kluczowe

PL

Przedsiębiorstwo międzynarodowe; Rynki międzynarodowe; Strategia marketingowa; Rozwój przedsiębiorstwa; Metodologia badań; Organizacja born global

EN

International enterprise; International market; Marketing strategy; Enterprise development; Research methodology; Born global

• Czasopismo: Journal of Economics & Management / University of Economics in Katowice
• Rocznik: 2013
• Numer: nr 13
• Strony: 9-26

Twórcy

autor

Lidia Danik

• Warsaw School of Economics, Poland

autor

Izabela Kowalik

• Warsaw School of Economics, Poland

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