Warianty tytułu
Języki publikacji
Abstrakty
The emerging of large, international trading corporations in Poland has been a natural consequence of the changes in the country's political system. However, foreign companies that invested in Poland had to face unusual problems. On the one hand, they were teaching Polish society the rules of a free-market economy but, on the other hand, there was a strong conviction in people's mindset that these corporations' intentions were not good and that it was dangerous for Polish merchants and producers to cooperate with them. One of the first companies that noticed the problem and began working on a coherent program dealing with corporate social responsibility was the German corporation called METRO Group. A program appropriate for the needs of the Polish market was to combine educational, image-oriented and political goals. (original abstract)
Czasopismo
Rocznik
Tom
Numer
Strony
117-126
Opis fizyczny
Twórcy
autor
- Poznań University of Economics, Poland
autor
- Poznań University of Economics, Poland
Bibliografia
- 1. Bruch, H., & Frank, W., (2005, Fall), The Keys to Rethinking Corporate Philantrophy, MIT Sloan Management Rewiev, pp. 49-55
- 2. CBOS, (2002), Czy Polacy cenia wyksztalcenie - komunikat z badań, Warszawa: CBOS
- 3. CBOS, (2006), Kapital zagraniczny w Polsce - komunikat z badań, Warsaw: CBOS
- 4. Club, B. C., (2005), Business Center Club, http://www.bcc.org.pl, 27 Januar 2009
- 5. Forum Odpowiedzialnego Biznesu, (2008), http://www.fob.org.pl, 02 Februar 2009
- 6. Giełda Papierów Wartościowych, (2003), http://www.gpw.com.pl/gpw.asp2cel=ogieldzie, 14 May 2008
- 7. Lawniczak, R., (2001). Transition Public Relations-an instrument for systemic transformation in Central and Eastern Europe, in: R. Lawniczak, Public Relations cotribution to transition in Central and Eastern Europe, Poznan: Printer
- 8. Ministerstwo Edukacji Narodowej, (2003), http://www.men.gov.pl, 20 September 2008
- 9. Rydzak, W., & Trebecki, J., (2005), Metroeducation's social responsibility programme: from distrust to approval, The Lisbon Congress PR, Lisbon, pp. 227-239
- 10. Schneuwly, J. P. (20), Vision for an International Vocational Retail Training Programme, Poznan, Wielkopolska, Polska: Company Strategy and HR Development International - Metro AG.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171254447