The Importance of City Image in Socio-Economic Development

• Autorzy: Andrzej Raszkowski

Warianty tytułu

Znaczenie wizerunku w rozwoju społeczno-ekonomicznym miasta

• Języki publikacji: EN

Abstrakty

W artykule poruszone zostały wybrane problemy nawiązujące do roli wizerunku w kontekście rozwoju społecznego i ekonomicznego miasta. Na wstępie zaprezentowano teoretyczne aspekty wizerunku miasta, ze szczególnym uwzględnieniem jego definiowania, wyszczególnienia odbiorców działań związanych z kreowaniem wizerunku miasta oraz scharakteryzowaniem istotnych funkcji, jakie wizerunek pełni. Następnie omówiono rolę wizerunku w rozwoju społeczno-ekonomicznym miasta z perspektywy wzmacniania jego atrakcyjności inwestycyjnej, przedstawiono również wymiary atrakcyjności inwestycyjnej uwzględniające kluczową rolę wizerunku. Zaprezentowano również pozytywny wpływ wizerunku na wyselekcjonowane sfery funkcjonowania miasta z poszerzoną charakterystyką oddziaływania na społeczną sferę. (abstrakt oryginalny)

EN

The article discusses selected problems referring to the role of image in the context of city social and economic development. Its initial part presents theoretical aspects of city image placing particular emphasis on its definition, listing the addressees of activities related to city image creation and characterizing the important functions played by the city image. Next, the role of image in socio-economic city development is discussed from the perspective of strengthening its investment attractiveness, as well as the dimensions of investment advantages, including the key role of image, are presented. Positive impact of image, on the selected spheres of city functioning, is also discussed and supplemented by broader characteristics of its influence on the social sphere. (original abstract)

Słowa kluczowe

PL

Wizerunek miasta; Rozwój miasta; Marketing terytorialny; Promocja miasta; Miasto; Postrzeganie miasta; Atrakcyjność inwestycyjna

EN

City image; City development; Territorial marketing; City promotion; City; City perceive; Investing attractiveness

• Czasopismo: Nierówności Społeczne a Wzrost Gospodarczy
• Rocznik: 2012
• Numer: z. nr 29
• Strony: 335-344

Twórcy

autor

Andrzej Raszkowski

• Wrocław University of Economics, Poland

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