Odpowiedzialność hotelarstwa za środowisko w kontekście turystyki zrównoważonej

• Autorzy: Marek Stuczyński

Warianty tytułu

Responsibility for the Environment in the Hotel Industry in the Context of Sustainable Tourism

• Języki publikacji: PL

Abstrakty

Współczesne hotelarstwo stoi wobec konieczności podjęcia odpowiedzialności za środowisko, którego zasoby wszechstronnie wykorzystuje. Wewnętrzna sprzeczność paradygmatu turystyki zrównoważonej utrudnia wdrażanie jej zasad. Oczekiwania turystów o wysokim poziomie świadomości ekologicznej mogą być wykorzystane w kształtowaniu strategii marketingowych hoteli przyjaznych środowisku. Wprowadzanie rozwiązań proekologicznych w hotelarstwie wymaga pokonania tkwiących w nim barier ekonomicznych, organizacyjnych i psychologicznych. Celem pracy było ukazanie złożonego kontekstu wdrażania zasad zrównoważonego rozwoju w hotelarstwie.(abstrakt oryginalny)

EN

Contemporary hotel industry is faced with the need to take responsibility for the environment of which resources it makes use extensively. The internal conflict of sustainable tourism paradigm complicates the implementation of its principles. The expectations of visitors with a high level of environmental awareness can be used in shaping the marketing strategy of environmentally friendly hotels. The introduction of ecological solutions in the hotel industry needs to overcome economic, organizational and psychological barriers. The aim of this study is to show the complex context of the implementation of the principles of sustainable development in the hotel industry.(original abstract)

Słowa kluczowe

PL

Turystyka; Hotelarstwo; Wydatki na ochronę środowiska

EN

Tourism; Hotel industry; Expenditures on environmental protection

• Czasopismo: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
• Rocznik: 2012
• Numer: nr 258 Wyzwania współczesnej polityki turystycznej : problemy funkcjonowania rynku turystycznego
• Strony: 79-88

Twórcy

autor

Marek Stuczyński

• Akademia Wychowania Fizycznego im. Eugeniusza Piaseckiego w Poznaniu

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