Warianty tytułu
Perception of Information on Prices by Purchasers of Consumer Goods
Języki publikacji
Abstrakty
Wśród wielu informacji przekazywanych potencjalnym nabywcom dóbr konsumpcyjnych szczególne miejsce zajmują informacje o poziomie i strukturze cen. Na podstawie wyników licznych badań w artykule przedstawiono sposoby przekazywania informacji o cenach i ich percepcję. Zwrócono uwagę przede wszystkim na afektywny i kognitywny kontekst tych informacji, na znaczenie ceny w przekazywaniu informacji o promocjach, na rolę informacji cenowych w różnych typach kanałów dystrybucji oraz percepcję informacji o cenach o nierównych końcówkach. (abstrakt oryginalny)
Among the multitude of information given to potential purchasers of consumer goods, the information about price levels and price structure is especially important. On the basis of the results of a lot of research, the methods of prices transmission and their perception were developed. Particular attention was paid to the effective and cognitive context of this information, as well as to the meaning of the price in informing about promotions, the role of price information in various distribution channels and the perception of price information, if odd pricing applies. (original abstract)
Rocznik
Numer
Strony
139-149
Opis fizyczny
Twórcy
autor
- Uniwersytet Ekonomiczny we Wrocławiu
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171211971