Warianty tytułu
Języki publikacji
Abstrakty
The following study reports the results of two experiments conducted on the issue of how music tempo can be used as a tool to influence customer behaviour. Slow and fast background music were played at a student bar and cafeteria, holding all other variables as stable as possible. Under the two music conditions, observations were made regarding the average amount of money spent and the average amount of time students would stay at the bar or cafeteria. Additionally, throughout the second experiment at the student cafeteria, results were distinguished for female and male students in order to examine whether any effects are gender dependent. Along with the average amount of money spent and the average stay at the cafeteria, the students waiting time in line, the students who left before being served and the students who made an additional purchase were observed. The study also provides a broad insight into the study of atmospherics and previous industry findings on how music influences customer behaviour.(original abstract)
Rocznik
Numer
Strony
93-107
Opis fizyczny
Twórcy
autor
- Cracow University of Economics, Poland, PhD student
Bibliografia
- Alpert J., Alpert M., Music Influences on Mood and Purchases Intentions, "Psychology and Marketing" 1990, vol. 7, no. 2.
- Areni C., Exploring Managers' Implicit Theories of Atmospheric Music: Comparing Academic Analysis to Industry Insight, "The Journal of Services Marketing" 2003, vol. 17.
- Areni C., Kim D., The Influence of Background Music on Shopping Behavior. Classical versus Top-Forty Music in a Wine Store, "Advances in Consumer Research" 1993, vol.20.
- Areni C., Kim D., The Influence of In-Store Lightening on Consumers' Examination of Merchandise in a Wine Store, "International Journal of Research in Marketing" 1994, vol. 11.
- Baker J., Grewal D., Parasurman A., The Effect of Store Atmosphere on Consumer Quality Perceptions and Store Image, "Journal of the Academy of Marketing Science" 1994, vol. 22.
- Grayston D., Music While You Work, "Industrial Management" 1974, vol. 4.
- Milliman R., Using Background Music to Affect the Behavior of Supermarket Shoppers, "Journal of Marketing" 1982, vol. 46.
- Milliman R., Using Background Music on the Behavior of Restaurant Patrons, "Journal of Consumer Research" 1986, vol. 13.
- North A., Hargreaves C., The Effect of Music on Atmosphere and Purchase Intentions in a Cafeteria, "Journal of Applied Psychology" 1998, vol. 28.
- Turly L.W., Milliman R., Atmospheric Effects of Shopping Behavior: A Review of the Experimental Evidence, "Journal of Business Research" 2000, vol. 49.
- Wilson S., Society for Education, "Music and Psychology Research" 2003, vol. 31.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171202087