Przewaga konkurencyjna - trwała czy tymczasowa?

• Autorzy: Jan Polowczyk
• Języki publikacji: PL

Abstrakty

W artykule, na podstawie najnowszych publikacji, omówiono wyłaniający się paradygmat tymczasowej przewagi konkurencyjnej. Koncepcja tymczasowej przewagi jest alternatywą dla modeli trwałej przewagi konkurencyjnej. Zarówno model pięciu sił Portera, jak i teoria zasobowa firmy, są osadzone w koncepcji świata stabilnego. Tymczasem, od połowy lat 70. ub. wieku, w gospodarce amerykańskiej, a w ślad za tym, z pewnym opóźnieniem, w całej gospodarce światowej rozpoczął się proces fundamentalnych zmian strukturalnych. Zaostrzyła się konkurencja. Wielkie oligopole zaczęły tracić znaczenie. Jednocześnie wzrosło znaczenie konsumentów i inwestorów. To zjawisko, nazywane też hiperkonkurencją, ma istotne konsekwencje zarówno dla praktyki, jak i teorii, i wymaga nowych metod badawczych. (abstrakt oryginalny)

EN

The article presents an emerging paradigm of temporary competitive advantage, on the base of recent strategy management literature. The creation and management of temporary advantage is an alternative to sustainable models of competitive advantage. Both Porter's five forces model and the resource-based view of the firm are rooted in a conception of the world that is essentially stable. Since the mid-1970s, a fundamental change has occurred in the structure of the world's economy. It has shifted towards far more competitive markets. This hypercompetition phenomenon with temporary competitive advantages has significant implications for both practice and research, and needs new analytical methods. (original abstract)

Słowa kluczowe

PL

Przewaga konkurencyjna; Zarządzanie strategiczne; Konkurencyjność przedsiębiorstwa; Teoria ekonomii; Teorie zarządzania; Przegląd literatury

EN

Competitive advantage; Strategic management; Enterprise competitiveness; Economic theory; Management theories; Literature review

• Czasopismo: Przegląd Organizacji
• Rocznik: 2011
• Numer: nr 6
• Strony: 6-10

Twórcy

autor

Jan Polowczyk

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