Warianty tytułu
Equifinality of Corporate Strategy Development in the Hightech Industry
Języki publikacji
Abstrakty
Artykuł powstał na podstawie zainteresowania autora znaczeniem roli kapitału intelektualnego w budowaniu przywództwa technologicznego przedsiębiorstwa działającego w przemyśle farmaceutycznym. (fragment tekstu)
Deliberating on the significance of corporate intellectual capital, the author comes to the conclusion that the intellectual capital itself is not the major factor of competitiveness and it does lead directly to the corporate technological leadership. It appears though that intellectual capital supported by financial capital and turned into innovation is able to let the company achieve competitive advantage and develop the position of a leader. The notion of equifinality of strategy development shows different possibilities of reaching the determined corporate strategy. Innovation does not only create the competitive advantage but changes/reorganises other firms' competitive advantages. Innovation strategies imply new solutions within the competition in a given area. Moreover, innovation strategies are able to build up a much bigger success than innovations themselves. Besides, it appears that it is often not the innovative product but the innovative business concept that is able to work out a bigger success. (original abstract)
Rocznik
Numer
Strony
164-172
Opis fizyczny
Twórcy
autor
- Szkoła Główna Handlowa w Warszawie
Bibliografia
- Christensen C. M., Raynor M. E., Innowacje napęd wzrostu, "Harvard Business School Press", Wyd. Studio Emka, Warszawa 2008.
- Dess G. G., Davis E S., Porter's Generic Strategies as Determinant of Strategic Group Membership and Organizational Performance, "Academy of Management Journal", 1984, Vol. 27.
- Grant R. M., Contemporary Strategy Analysis, Blackwell Business, Maiden MA, USA 2002.
- Obłój K., Strategia organizacji, PWE, Warszawa 2001.
- Peltoniemi M., Intra-industry variety as an outcome of intellectual capital, "Journal of Intellectual Capital", 2008, Vol. 9, No. 3.
- Porter M. E., Przewaga konkurencyjna, Osiągnięcie i utrzymanie lepszych wyników, Wydawnictwo Helion, Gliwice 2006.
- Prahalad C. K., Krishnan M. S., The New Age of Innovation, McGraw Hill, USA, 2008.
- Romanowska M., Planowanie strategiczne, PWE, Warszawa 2009, wyd. 2.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000168236688