Warianty tytułu
Using Scenario Method to Evaluate Strategy
Języki publikacji
Abstrakty
Omówiono klasyczne kryteria oceny strategii oraz zarysowano metodę scenariuszy. Przedstawiono scenariusze jako instrument oceny strategii.
The paper examines the process of strategy evaluation with the help of scenario method. A traditional strategy evaluation involves several criteria, such as internal consistency and social responsibility. However, in turbulent times a strategy's validity is hard to determine because our ability to predict the future is strongly limited. One solution is to apply scenario methodology. Scenarios provide an additional dimension in the evaluation process. Apart from the set of criteria traditionally used in evaluation, we can test strategy validity in each scenario. The article begins with an outline of classical strategy evaluation. A brief description of scenario method is next presented, followed by the concept of evaluation under a set of scenarios (two to five). Testing strategy against scenarios is very useful for developing scanning and early warning systems and enables the preparation of contingency plans. It also forms the basis for a better understanding of currently realized strategy as well. (original abstract)
Rocznik
Numer
Strony
173-181
Opis fizyczny
Twórcy
autor
Bibliografia
- Heijden van der K. [1998], Scenarios. The Art of Strategic Conversation, John Wiley & Sons, New York.
- Kahn H., Wiener A.J. [1967], The Year 2000. A Framework for Speculation on The Next Thirty-Tree Years, The Macmillan Co., London.
- Moyer K. [1996], Scenario Planning at British Airways - A Case Study, "Long Range Planning", nr 2.
- Popper K.R. [1996], Świat skłonności, Znak, Krakow.
- Ralston B., Wilson I. [2006], The Scenario Planning Handbook, Thompson, Mason.
- Ringland G. [2006], Scenario Planning, John Wiley & Sons, Chichster.
- Sharplin A. [1985], Strategic Management, McGraw-Hill, New York.
- Stabryła A. [2000], Zarządzanie strategiczne w teorii i praktyce firmy. Wydawnictwo Naukowe PWN, Warszawa.
- Tilles S. [1963], How to Evaluate Corporate Strategy, "Harvard Business Review", nr 4.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000158653227