Warianty tytułu
Marketing Practices in British Enterprises
Języki publikacji
Abstrakty
Autorka przedstawiła charakterystyczne cechy praktyki marketingowej przedsiębiorstw brytyjskich w aspekcie ich możliwości ekspansji na rynki jednoczącej się Europy.
In the paper the author presents how marketing functions in British enterprises. The author discusses the current marketing practices and characterizes their specifity as well as determines their weaknesses. When commenting on marketing operations undertaken by British companies the author takes into consideration the experience gained over many years and new trends in the shaping of the marketing mix. Moreover, in the article the author reveals what lies behind the success of the leading British companies in the field of marketing in late 80s and early 90s.(original abstract)
Rocznik
Numer
Strony
83-97
Opis fizyczny
Twórcy
autor
Bibliografia
- Croft M., The Flake's Progress - Kellog Pulls it off. "Marketing Week" 1989, October 27.
- Jones H., Cars: Prowess of the German Gigants, "Marketing Week" 1989, October 27.
- Marketing in Europe: the Performance of British Companies, Macmillan Press, 1985.
- Marketing in the U.K., An Institute of Marketing Publication, 1984.
- Media Expenditure Analysis, "Marketing Week" 26 January, 1990.
- Moyle C., Food: Tradition, Innovation and a Global Warning, "Marketing Week" 1989, October 27.
- Perry T., Marketing for the 21st Century, "The Marketing Strategy Letter", July/August 1991.
- Surveying the Facts. "Marketing Week" 1989, October 27.
- Top Marketing Companies, "Marketing Week", 1989, October 27.
- Weir D.T.H., Management Developments in Yorkshire and Europe, University of Bradford Management Centre. September 1992.
- Wilson A., Commentary on Marketing in the U.K., An Institute of Marketing Publication, 1984.
- Wright L.T., Saunders J., Doyle P., American and Japanese HQ Views of Their U.K. Marketing Operations, AMA Reports, 1990.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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