Professional Training Of Specialists In International Marketing In Poland

• Autorzy: Wojciech Żukowski
• Języki publikacji: EN

Abstrakty

EN

Polish experience in training specialists in international marketing in the context of globalization and integration processes has been studied. A range of theoretical resources, namely Market Entry Strategy for Poland; the articles dedicated to international marketing and economy development (W. Grzegorczyk, M. Viachevskyi, M. Urbanetst); program specifications and structures at Polish universities, namely University of Lodz and Collegium Civitas, have been analyzed. It has been defined that marketing is one of the most important activities in all types of organizations since it is a link between customers and companies in the context of global changes in business environment. The need of leading companies for their staff to be highly qualified, open for new opportunities, ready to take an initiative and comprehend the global needs and values has been justified. It has been clarified that both higher education institutions have the same strategic aims, aimed at highly professional specialists’ training, the cultural-based education of youth, stimulating for critical reflection, lifelong learning, and professional development. Positive aspects in Polish experience of training future specialists in international marketing have been defined. Perspectives for further research have been considered.

Słowa kluczowe

EN

international marketing; global market; globalization and integration processes; BA; professional training; study program; specialist; Polish experience

• Wydawca: Sciendo
• Czasopismo: Comparative Professional Pedagogy
• Rocznik: 2015
• Tom: 5
• Numer: 2
• Strony: 88-91

Daty

wydano

2015-06-01

online

2015-06-23

Twórcy

autor

Wojciech Żukowski

• Khmelnytskyi National University, 8 Wawrzynowicza St., Czestochowa, PL 42-218, Poland,

Bibliografia

• 1. Collegium Civitas. (2015). International Marketing. Retrieved 3.04.2015 from : .
• 2. Grzegorczyk, W. (2014). Marketing Strategies of Polish Companies on International Markets. International Journal of Economic Practices and Theories, Volume 4, No. 5, p. 579–584.
• 3. KMPG International. (2011). Developing a Market Entry Strategy for Poland. Retrieved 1.04.2015 from : .
• 4. University of Lodz. (2015). Studies in English: International Marketing. Retrieved 3.04.2015 from : .
• 5. Урбанєц, М., Вачевський, М. (2012). Міжнародний маркетинг глобалізації і відтворювальний механізм світового господарства [International Marketing of Globalization and the Reproducton Mechanism of World Economy]. Актуальні Проблеми Економіки [Topical Economy Problems], No. 9 (135), p. 78–85 (in Ukrainian).

Identyfikatory

DOI

10.1515/rpp-2015-0045