Managing Academic Internationalization: A Culture-Based Approach

• Autorzy: Eva-Nicoleta Burdușel , Camelia Oprean
• Języki publikacji: EN

Abstrakty

EN

The goal of the present paper is apply the blue-ocean strategy to the current status of the higher education system, with a major focus on managing cultural diversity in a global world. Universities nowadays represent poles of excellence in terms of cultural innovation, knowledge creation and transfer to the industry, an interface between home and host country as regards academic mobility (teaching and research mobility); they have a significant role in promoting cultural values and informed intercultural communication, creating academic consortia as well as interacting with the local and business communities. The paper shall also redefine: the role of university managers in the context of expanding internationalization, both in terms of student / staff mobility and developing research networks; the relation of universities and higher education to the needs of society, in view of attaining economic growth and technological advancement. In this respect, the cultural centres affiliated to HEIs represent the best vehicle for raising cultural awareness, informed and coherent understanding of „otherness”, overcoming the „either/or” perspective. University differentiation and diversity are key components of current European strategies as illustrated by several documents: New Skills for New Jobs: Action Now; Europe 2020: A Strategy for Smart, Sustainable and Inclusive Growth; EDU 2025; Blue Ocean Strategy; The FOR-UNI Blueprint; 2005 UNESCO Convention on Cultural Diversity. Managing cultural diversity in a global world has become equally a challenge and a prerequisite for higher education institutions in view of their survival on a highly competitive market and will eventually render sustainable advantage at national and international level. Cultural centers affiliated with universities represent poles of excellence in terms of facilitating and promoting interculturality, plurilingualism, staff and student mobility as well as an exchange of teaching and research practices. In this context, the Confucius Institute at “Lucian Blaga” University of Sibiu represents an example of best practice in terms of efficient management and anticipatory leadership.

Słowa kluczowe

EN

University governance; academic internationalization; management; leadership

• Wydawca: Sciendo
• Czasopismo: Management of Sustainable Development
• Rocznik: 2014
• Tom: 6
• Numer: 2
• Strony: 5-8

Daty

wydano

2014-12-01

online

2015-04-10

Twórcy

autor

Eva-Nicoleta Burdușel

• “Lucian Blaga” University of Sibiu, Sibiu, Romania,

autor

Camelia Oprean

• “Lucian Blaga” University of Sibiu, Sibiu, Romania,

Bibliografia

• 1. Thomas Keith, “Universities under Attack” London Review of Books, Vol 33, no 24, 15 Dec 2011, pp. 9-10. Web 24 March 2014 http://www.lrb.co.uk/v33/n24/keiththomas/ universities-under-attack
• 2. Kim, W. Chan and Mauborgne, Renee (2005) Blue Ocean Strategy. How to Create Uncontested Market Space and Make Competition Irrelevant, Harvard Business Review Press
• 3. De Bono, Edward (2000) New Thinking for the New Millennium, Penguin Books, London
• 4. Martha Nussbaum, (2010)„Skills for Life”, TLS, April 30, p. 15
• 5. Thomas, Keith, „What are universities for?”, TLS May 7/2010; p.13
• 6. Thomas, Keith, “Universities under Attack” London Review of Books, Vol 33, no 24, 15 Dec 2011, pp. 9-10. Web 24 March 2014 http://www.lrb.co.uk/v33/n24/keiththomas/ universities-under-attack
• 7. Nussbaum, Martha (2012) Not for Profit. Why Democracy Needs the Humanities, Princeton University Press
• 8. Burdusel, Eva Nicoleta; Oprean, Camelia, “A Holistic Approach to Higher Education: Challenges and Changes for the Sustainable University” in Management of Sustainable Development Journal, vol.3, no.1/2011
• 9. Sallis, Edward (2002) Total Quality Management in Education, (3rd ed) Kogan Page, London
• 10. 2020 LBUS Development Strategy
• 11. Androulla Vasilliou, European Commissioner for Education, Culture, Multilingualism and Youth, speeches: 13 Sept 2013; 11 March 2014
• 12. Adair, John (1991) Not Bosses but Leaders, Kogan Page Limited, London
• 13. Irina Bokova, Director General of UNESCO, speeches (Vienna, Austria, 31 May - 1 June 2012) and (21 May 2013)
• 14. UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions (Paris, 20 Oct.2005)
• 15. Armstrong, Michael (1994) How to Be an Even Better Manager, (4th ed.) Kogan Page, London

Identyfikatory

DOI

10.1515/msd-2015-0001