The Trap Of Stereotypes In Romanian Commercials Involving Seniors

• Autorzy: ELENA MARIA EMANDI
• Języki publikacji: EN

Abstrakty

EN

This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes.

Słowa kluczowe

EN

commercials; discrimination; gender role; power; semio-stylistic approach; stereotype

• Wydawca: Sciendo
• Czasopismo: Gender Studies
• Rocznik: 2014
• Tom: 13
• Numer: 1
• Strony: 152-162

Daty

wydano

2014-12-01

online

2015-03-25

Twórcy

autor

ELENA MARIA EMANDI

• “Ştefan cel Mare” University, Suceava, Romania, 13, Universităţii St, 720229, Suceava,

Bibliografia

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• Kang, M.E. 1997. “The Portrayal of Women's Images in Magazine Advertisements: Goffman's Gender Analysis Revisited.” Sex Roles 37/11-12:979-997.
• Lacey, N.1998. Image and Representation: Key Concepts in Media Studies. London: Macmillan Press Ltd.
• Royo, M. Aldas, J. Kuster, I. and Vila, N. 2007. “Adaptation of Marketing Activities to Cultural and Social Context: Gender Role Portrayals and Sexism in Spanish Commercials.” Sex Roles 58:379-390. [Online]. Available: [Accessed August 10 2014].
• Vernon Joetta A. Williams Jr. J. Allen Phillips Terry Wilson Janet. 1990. “Media Stereotyping: A Comparison of the Way Elderly Women and Men Are Portrayed on Prime-Time Television.” Sociology Department, Faculty Publications. Paper 5. [Online] Available: [Accessed August 28 2014].

Identyfikatory

DOI

10.1515/genst-2015-0011