Warianty tytułu
Języki publikacji
Abstrakty
The automotive industry experiences changes and trends because of rising innovation requirements, shorter product life cycles, growing models/varieties and especially increasing process and product complexity3031. Product failures and critical situations are nearly inevitable. From this side a Product Recall Management fulfills quality criteria which are decisive for its effectiveness and success. Eight success factors („key elements”) were formulated which describe an optimal Product Recall Management.
Twórcy
autor
- Dahlienweg 21, 56566 Neuwied/Germany
Bibliografia
- 1. Scholtissek S.: Multipolare Welt. Murmann Verlag 2008. ISBN 978-3-86774-027-2.
- 2. Schuh G., Stoelzle W., Straube F.: Anlaufmanagement in der Automobilindustrie erfolgreich umsetzen. Springer 2008. ISBN 978-3-540-78406-7.
- 3. Meffert H.: Marketing. Gabler Verlag 2000. ISBN 3-409-69017-4.
- 4. Drucker P.F.: What makes an effective executive. Harvard Business Review (June 2004).
- 5. www.kba.de: German authority Kraftfahrt-Bundesamtes (KBA).
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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