Crowdsourcing - generowanie i zarządzanie innowacjami w świetle wikinomii

• Autorzy: Kowalska Małgorzata

Warianty tytułu

EN

Crowdsourcing – generating and managing innovation in the world of wikinomics

• Języki publikacji: PL

Abstrakty

EN

Today, more and more often, business communities make use of collective intelligence of Internet users. Many neologisms have been created to describe the long-lasting cooperation between business companies and social networks. One of them is the term crowdsourcing. Some of the economic sector representatives see it as a forward-looking concept of management, while others consider it a tool for supporting the traditional management. Many examples of crowdsourcing solutions existing on the Internet show that many companies, to a greater or lesser extent, take advantage of this form of economic relations with customers. Some of them have even made them the basis for their business. The article ex-plains the idea of crowdsourcing, presents its typology and shows a number of Polish initiatives in this area.

Słowa kluczowe

PL

crowdsourcing; Internet; Web 2.0; wikinomia

EN

crowdsourcing; Internet; Web 2.0; wikinomics

• Wydawca: Wyższa Szkoła Bankowa w Toruniu
• Czasopismo: Roczniki Naukowe Wyższej Szkoły Bankowej w Toruniu
• Rocznik: 2012
• Numer: 11
• Strony: 219-232

Twórcy

autor

Kowalska Małgorzata

• Uniwersytet Mikołaja Kopernika w Toruniu, Instytut Informacji Naukowej i Bibliologii