Zachowania konsumentów – przegląd wybranych badań i teorii

• Autorzy: Elżbieta Wolanin-Jarosz

Warianty tytułu

Consumers’ Behavior. The Review of Chosen Researches and Theories

• Języki publikacji: PL

Abstrakty

In the following article an attempt has been made to review important research and theories concerning the consumer behavior from the 19 th century until the present days. A number of particular theoretical concepts have frequently been characterized by various assumptions regarding the nature of the consumer, the specifications of their decisions as well as the range of their behavior factors. Special attention has been paid to microeconomic theories and concepts influenced by psychology. General speaking, on the basis of the analysis one could come to the conclusion that the consumer behaviors cannot be forseen and explained only by investigating the laws of economy without considering any of the psychological variables such as attitudes, motives or perception. The sources are mainly the data from extensive and interesting bibliography on the subject.

Słowa kluczowe

PL

konsument; zachowanie konsumentów; teorie; badania

EN

consumer; consumer behavior; theories; research

• Wydawca: Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
• Czasopismo: Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL
• Rocznik: 2006
• Tom: 2
• Numer: 2 Ekonomia
• Strony: 83-99

Twórcy

autor

Elżbieta Wolanin-Jarosz

• Wydział Zamiejscowy Nauk Prawnych i Ekonomicznych Katolickiego Uniwersytetu Lubelskiego Jana Pawła II w Tomaszowie Lubelskim