Rational Choice Theory and Addiction Behaviour

• Autorzy: Krstić Miloš

Warianty tytułu

HR

Teorija racionalnog izbora i ovisničko ponašanje

• Języki publikacji: EN

Abstrakty

EN

The purpose of this paper is to explore the construct of student satisfaction and analyze its relationship with student loyalty in the context of state and private universities. The rational choice theory assumes that, when deciding whether to consume some goods or not, consumers use analysis in order to estimate the values of individual preference indicators. From this point of view, there are risk and time preferences. The former show aversion to a risk and are expressed through the risk aversion coefficient, while the latter measure the degree of preference for present satisfaction in relation to the same satisfaction in the future. The degree of preference for present satisfaction regarding the same satisfaction in the future is expressed by the time preference rate. Smokers with a low time preference rate and high risk aversion coefficient level can be expected to be successful in cessation. The aim of this paper is to study smokers from the perspective of rational choice theory, in order to detect factors influencing their behavior. The study (investigation) found that the significant factors for smokers’ behavior are: gender, age, education, risk aversion coefficient, and the time preference rate. Analysis of smokers’ behavior, with appropriate limits and qualifications, is a well-developed and highly effective tool for exploring and interpreting reality.

HR

Teorija racionalnog izbora pretpostavlja da se pri odlučivanju o konzumaciji ili nekonzumaciji određenih proizvoda potrošači koriste analizom radi procjene vrijednosti individualnih pokazatelja preferencija. Iz te perspektive postoje preferencije vezane uz rizik i vrijeme. Prve pokazuju averziju prema riziku i izražavaju se koeficijentom averzije prema riziku, dok druge mjere stupanj preferencije za sadašnje zadovoljstvo u odnosu prema istom zadovoljstvu u budućnosti. Stupanj preferencije za sadašnje zadovoljstvo u odnosu na isto zadovoljstvo u budućnosti izražen je stopom preferencije vremena. Od pušača koji pokazuju nisku stopu preferencije prema vremenu i visoku stopu razine koeficijenta averzije može se očekivati uspješnost u prestanku pušenja. Cilj je rada proučavanje pušača iz perspektive teorije racionalnog izbora kako bi se otkrili čimbenici koji utječu na njihovo ponašanje. Istraživanjem je ustanovljeno da su značajni čimbenici ponašanja pušača sljedeći: spol, dob, obrazovanje, koeficijent averzije prema riziku i stopa vremenske preferencije. Analiza ponašanja pušača, uz uvažavanje odgovarajućih ograničenja i mogućnosti, dobro je razvijen alat za istraživanje i interpretaciju stvarnosti.

Słowa kluczowe

EN

rational choice theory, risk aversion coefficient, time preference rate, theory of rational addiction, nicotine addiction

HR

teorija racionalnog izbora, koeficijent averzije prema riziku, stopa preferencije prema vremenu, teorija racionalne ovisnosti, ovisnost o nikotinu

• Wydawca: Faculty of Economics & Business Zagreb, Department of Marketing, Zagreb, Croatia and CROMAR (Croatian Marketing Association)
• Czasopismo: Market - Tržište
• Rocznik: 2014
• Tom: 26
• Numer: 2

Daty

wydano

2014-12-19

Twórcy

autor

Krstić Miloš

• Faculty of Sciences and Mathematics, University of Niš,

Identyfikatory

ISSN

0353-4790