Tendency of Customizing Aftersales Services to Support Agility in Automotive Business

• Autorzy: Andrea Lešková
• Języki publikacji: EN

Abstrakty

EN

Presented article discusses the importance of the customized after-market and aftersales services in automotive business. It is focused on the characteristic of the selected trends in the information society associated with changes of business model in automotive sales. The article looks for the answers to how new social and technological trends will change the automobile industry value chain because new conditions are providing new opportunities for the automotive business. The introductory part of this paper describes selected trends that change the automotive business environment from the global point of view. In this ever-changing world, automobile manufacturers and dealers are constantly confronted with new and unexpected challenges. The next section of the article presents that to growth automotive business, the key will be to transform today's dealer network into a pro table, modern, multi-format sales channel that combines the opportunities of the online world with the strengths of the traditional dealership channel.

Słowa kluczowe

EN

automotive business; online marketing; after-sales activities; car-related services

• Wydawca: The Institute of Technology and Business in České Budějovice, Czech Republic
• Czasopismo: Littera Scripta
• Rocznik: 2015
• Tom: 1
• Strony: 28-39

Daty

wydano

2015-06-25

Twórcy

autor

Andrea Lešková

• Technical University of Košice,