Czasopismo
Tytuł artykułu
Autorzy
Warianty tytułu
New city brand: it’s creation and social reception. Example: “Silesia” Metropolis
Języki publikacji
Abstrakty
The article presents the most important results of sociological research conducted in 2011 in 14 cities of the “Silesia” Metropolis (Górnośląsko-Zagłębiowska Metropolia “Silesia”). The study formed the basis of a thesis written under the supervision of professor Marek S. Szczepanski, defended at the Institute of Sociology at the University of Silesia in Katowice. The thesis won the ministry of regional development award in the competition “Teraz Polska Promocja 2011”. Themain focus of research is an analysis of the social reception of a new urban brand (“Silesia” Metropolis) in less than a year after the introduction of the corporate identity and launching the informative campaign. The study including questions on corporate identity, sympathy towards the new brand is followed by an in-depth analysis of plethora of themes, especially socio-cultural, political and economic background. Presented sociological studies are qualitative (expert interview) and quantitative (survey).
Słowa kluczowe
Czasopismo
Rocznik
Numer
Strony
86-105
Opis fizyczny
Twórcy
autor
- Instytut Socjologii, Wydział Nauk Społecznych, Uniwersytet Śląski w Katowicach
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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