Lenovo’s Global Competition Strategy: the Driving Forces of Leadership

• Autorzy: Sabadash Viktor V. , Marchenko Tetyana V.
• Języki publikacji: EN

Abstrakty

EN

The paper provides an overview and description of the Chinese economy in recent decades, taking into account the specifics of China’s economic policy. The business activity of one of the most successful transnational Chinese company – Lenovo – was investigated in the paper. The article presents and analyzes the main business strategies that helped Lenovo to win in a short time competitive positions in the market of electronic equipment, gadgets and software products, not only on the national, but also on the world market. Particular attention in the study is given to the analysis of the company’s financial performance by business groups and geographical units; the main indicators of the financial effectiveness of the company’s business strategies; the effectiveness of the company’s use of production resources is illustrated. Also, the paper analyzes the composition and elements of the global value chain formed by the company to realize competitive advantages and retain competitive positions in the world market.

Słowa kluczowe

EN

ASSET; BALANCE; PROFITABILITY; INVESTMENTS; CAPITAL; COMPETITION; PROFIT; PRODUCT; MARKET; STRATEGY; GLOBAL VALUE CHAIN

• Wydawca: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Czasopismo: Mekhanizm Rehuluvannya Economiky
• Rocznik: 2017
• Tom: 1(75)
• Strony: 60-70

Twórcy

autor

Sabadash Viktor V.

• Department of Economics and Business-Administration, Sumy State University

autor

Marchenko Tetyana V.