Walka o dobrą zmianę: medialne narracje w parlamentarnej kampanii wyborczej w 2015 roku

• Autorzy: Rafał Klepka

Warianty tytułu

EN

The struggle for good change: Media narratives in the parliamentary election campaign in 2015

• Języki publikacji: PL

Abstrakty

EN

The role of media narratives in politics is particularly important in the time of narrative media, which interpret reality more than they report on the course of events. The article presents the results of research on the content of TV news programs Wiadomości of TVP, Fakty of TVN, and weeklies Polityka, Newsweek and W Sieci from the period preceding the parliamentary campaign in 2015. The aim of the analysis was to determine to what extent the election materials illustrate the activities of the political actors and how many prepared narratives were intended to clearly suggest to the voters who to vote for. The conclusion drawn from the research is that positive and coherent narratives can significantly increase the chance of achieving electoral success.

Słowa kluczowe

EN

narracja medialna; stronniczość medialna; wybory parlamentarne; kampania wyborcza; relacjonowanie polityki; tygodniki opinii; media narrative; media bias; parliamentary elections; election campaign; media coverage of politics; opinion weeklies

• Wydawca: Wydawnictwo Uniwersytetu Wroclawskiego
• Czasopismo: Wrocławskie Studia Politologiczne
• Rocznik: 2019
• Tom: 26
• Strony: 111-124

Twórcy

autor

Rafał Klepka

• Uniwersytet Pedagogiczny w Krakowie