Změny v marketingovém mixu současného maloobchodu

• Autorzy: Věra Mulačová , Petr Mulač

Warianty tytułu

EN

Changes of Marketing Mix in Current Detail

• Języki publikacji: CS

Abstrakty

EN

The goal of this contribution is to discuss changes of current situation in retail business in the Czech Republic and analyse influence of financial crisis. Since store location and price have always played an important role in consumer decision making, the contribution will focus on the modifying the retail marke- ting mix from the point of view of overall impact on the retail business.

Słowa kluczowe

EN

retail business; marketing mix; pricing

• Wydawca: The Institute of Technology and Business in České Budějovice, Czech Republic
• Czasopismo: Littera Scripta
• Rocznik: 2009
• Tom: 1
• Strony: 65-70

Daty

wydano

30.6.2009

Twórcy

autor

Věra Mulačová

• Vysoká škola polytechnická Jihlava,

autor

Petr Mulač

• Vysoká škola technická a ekonomická v Českých Budějovicích,

• [e-mail], Redakce Littera Scripta, Okružní 10, 370 01 České Budějovice, Czech Republic