The using of marketing in the management of waterworks companies in the Slovak Republic

• Autorzy: Štefan Žák , Eva Hanuláková
• Języki publikacji: EN

Abstrakty

EN

The waterworks sector and the water supply respectively belong to the network industry. The Slovak waterworks companies underwent in recent past a transformation process. The experiences of important multinational companies, which operate in the waterworks sector, as well as the whole transformation process of the waterworks companies have shown that the strategic process, the process of strategic goal setting and a good strategy must become a part of the management and that these represent the basic prerequisites of a successful development of waterworks companies. One of the intentions presented by the managements of the Slovak water supply companies was to introduce within the transformation process a market based behavior and to create modern, customer oriented corporations.

Słowa kluczowe

EN

Slovak waterworks companies; waterworks sector; marketing management

• Wydawca: Polskie Wydawnictwo Ekonomiczne
• Czasopismo: Marketing i Rynek
• Rocznik: 2013
• Tom: 20
• Numer: 6
• Strony: 9-13

Daty

wydano

2013-06-20

Twórcy

autor

Štefan Žák

• University of Economics in Bratislava,

autor

Eva Hanuláková

• University of Economics in Bratislava,