Współczesne dzieje reklamy – rozwój mediów i potrzeb informacyjnych.) Source: Pieniadze i Wiez (Money and Social Bond

• Autorzy: Michał Makowski

Warianty tytułu

EN

THE MODERN HISTORY OF ADVERTISING – THE DEVELOPMENT OF MEDIA AND INFORMATION NEEDS

• Języki publikacji: PL

Abstrakty

EN

The article presents the key facts of history (from the late nineteenth century to the twenty-first century), which were not without significance for the development of advertising activity in the world. Contents of the paper refer to the important social and political events in the world, and clearly indicate the possibilities and circumstances of the development of advertising activity and its content in such specific conditions. It should be noted that a key element in determining the chronology in the presented article is technical and technological advances in the area of using media in the advertising business, in the indicated period.

Słowa kluczowe

EN

advertising; promotion; marketing communication; history of advertising

• Wydawca: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Czasopismo: Pieniądze i Więź
• Rocznik: 2012
• Tom: 15
• Numer: 2(55)
• Strony: 137-149

Twórcy

autor

Michał Makowski

• Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland,