Negocjowanie z Azjatami

• Autorzy: Potocka Elżbieta

Warianty tytułu

EN

How to negotiate with the East Asians

• Języki publikacji: PL

Abstrakty

EN

Our need to look for new markets makes us pay more attention to the East Asian countries. These huge markets look promising for the highly industrialized countries of Europe and America not only because the countries of that region are inhabited by over 2 billion people but also because they represent a big economic potential. But trade success on these markets to a greater extent would depend on how far one is familiar with their cultural identity and particularly knows how to negotiate with representatives of these countries. In the West the ways of negotiations with the Asian people are carefully studied by many anthropologists and active businessmen. In Poland this field of studies has only started and there are only a few experts dealing with ways of negotiations and inter-cultural differences. In the article the author presents her personal experience in contacts with the representatives of the Confucian-Buddhist cultures and points out many essential cultural differences, knowledge of which may make negotiations easier and more fruitful.

• Wydawca: Wydawnictwo Adam Marszałek
• Czasopismo: Azja-Pacyfik
• Rocznik: 2000
• Numer: III
• Strony: 284-304

Daty

wydano

2000

Twórcy

autor

Potocka Elżbieta