Emerging markets and innovation: A partnership for global progress

• Autorzy: Tejinder Sara , Faye Hall Jackson
• Języki publikacji: EN

Abstrakty

EN

The purpose of this paper is to briefly discuss the role innovation plays in global competition and discuss how companies from some of the emerging markets are using innovation to compete with global companies from the developed world. Innovation is linked to the marketing concept as a driver for developing new products, services, and/or delivery systems. As global borders disappear, and training and education along with trade freedom increase, the opportunity for innovation increases. This writing offers a forward look into the global possibilities of emerging market innovation.

Słowa kluczowe

EN

innovation; global competition; innovation firms

• Wydawca: Prague Development Center, Czech Republic
• Czasopismo: Business and Economic Horizons
• Rocznik: 2010
• Tom: 2
• Numer: 2
• Strony: 1-6

Twórcy

autor

Tejinder Sara

autor

Faye Hall Jackson

• Prague Development Center s.r.o., Bořivojova 1081 / 40, 130 00, Prague 3 - Žižkov, Czech Republic