Kolko ponuk potrebuje slovensky spotrebitel?

• Autorzy: Veronika Hrabackova , Miroslav Sabo

Warianty tytułu

EN

HOW MANY OFFERS DOES SLOVAK CONSUMER NEED?

• Języki publikacji: SK

Abstrakty

EN

The aim of this study is to present the results of author’s research that uncover range of offers searched by a Slovak consumer before final decision making across particular product categories. Sample size and quota sampling allow generalization of our results to whole Slovak population. Many significant differences of purchasing strategy have been revealed between demographic groups. As an example, results of our study reveal strong and direct relationship between education and number of offers searched by an individual. Additional findings are devoted to the influence of specific demographic variables as marital status or gender for the range of searched offers.

Słowa kluczowe

EN

CONSUMER BEHAVIOR; PURCHASE DECISION MAKING; EXTERNAL INFORMATION SEARCH; DEMOGRAPHIC CHARACTERISTICS; OFFER

• Wydawca: Univerzita sv. Cyrila a Metoda (Trnava)
• Czasopismo: Communication Today
• Rocznik: 2012
• Tom: 3
• Numer: 1
• Strony: 98-105

Twórcy

autor

Veronika Hrabackova

• Fakulta masmedialnej komunikacie, Univerzita sv. Cyrila a Metoda v Trnave, Namestie Jozefa Herdu 2, 917 01 Trnava, SLOVENSKA REPUBLIKA,

autor

Miroslav Sabo