FEMALE FACE AND HAIRSTYLES: ALTERNATIVE MATE CHOICE TACTICS RELATED TO OWN ATTRACTIVENESS

• Autorzy: Meskó Norbert

Warianty tytułu

HU

Női arc és hajviselet: a saját szépséggel összefüggő alternatív párválasztási taktika

• Języki publikacji: HU

Abstrakty

EN

There’s a selectional pressure connected to intrasexual competition that can work among women with different phenotypic qualities, which results in different individual strategies in order to increase their genetic success. We hypothetise less attractive women to compensate their unbecoming biological traits of their faces with other behavioral features, which improves the judgment of facial attractiveness, and with styling attitude favoured by men, which can increase their mate choice value. Testing our hypothesis we made portraits of volunteer young women (n = 49), and let their beauty be judged by young men (n = 39) on a scale of seven. The portraits were completed by 15 different hairstyles using a computer program, and (female and male) participants were asked to rank the portraits from best to least suiting hairstyles. So, two strings of data were obtained concerning each woman: 1. their own opinion on their faces with different hairstyles, 2. the averaged opinion of men on the same faces. Analyzing the two hierarchy ranking, we found out whose decision is in accordance with preferences of men, and who form their opinion on their physical appearance independent from male preferences. Our results confirm our prediction and underline the theory of alternative mate choice strategies. We suggest that female hairstyling is embedded in the broader context of own phenotypical condition (communicated by the face). After evaluating biologically given markers of beauty, individuals use alternative strategies, which can help them maximize their mate choice success. Hair and hairstyling attitudes altering attractiveness ofthe face can be a means of it.

Słowa kluczowe

EN

mate choice; facial attractiveness; hairstyles; alternative mate choice tactic

• Wydawca: Hungarian Association for Psychology
• Czasopismo: Magyar Pszichologiai Szemle (Hungarian Psychological Review)
• Rocznik: 2010
• Tom: 65
• Numer: 1
• Strony: 133-147
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Meskó Norbert,