Analiz franchaizynhovoi formy vykorystannia brend a z pozytsii marketynhu innovatsii

• Autorzy: Svitlana M Makhnusha

Warianty tytułu

EN

ANALYSIS OF FRANCHISING FORM OF BRAND USE FROM THE POINT OF VIEW OF MARKETING OF INNOVATIONS

• Języki publikacji: UK

Abstrakty

EN

In this article the author analyses franchising form of brand use from the point of view of marketing of innovations, in peculiar defines place, role and particularities of franchising in the process of marketing of innovation on its way from the manufacturer to the consumer. Survey of the contemporary state and problems of franchising in Ukraine is conducted.

Słowa kluczowe

EN

FRANCHISING; BRAND; INNOVATION; MARKETING OF INNOVATIONS

• Wydawca: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Czasopismo: Mekhanizm Rehuluvannya Economiky
• Rocznik: 2011
• Tom: 1 (51)
• Strony: 120-127

Twórcy

autor

Svitlana M Makhnusha

• Sumy State University, Sumy, Ukraine