Exploring the Visual Cognitive Features on the Design of Car Based on the Theory of Eye-Tracking Technology

• Autorzy: Chang, Y.-M. , Chu, C.-P. , Ma, M.-Y.

Warianty tytułu

PL

Badania wizualnej percepcji projektu samochodu na podstawie teorii technologii okulografii

• Języki publikacji: EN

Abstrakty

EN

Along with the evolution of values and culture, there is different representative car design in each era. This representative design contains the image, style and mainstream value at that time. Therefore, new design of car has always been the main concern of car manufacturers for their annual facelift program. Because of this reason, this study will utilize the front appearance of cars to analyze the main area of interest of consumers at the time they see the front appearance of a car without logo attached. The forms of car appearance are summarized in Kansei words using Kansei Engineering analysis method and used as the substantial basis of analysis. Questionnaires are widely used in analyzing the like or dislike of an appearance. When a consumer response to a questionnaire, the corresponding Kansei words are usually summarized indirectly after the texts and graphics in the questionnaire are understood and processed in the brain. It could not directly reveals the subconscious desire of the consumer after first impression, but buying car is a consumer behavior to meet his own needs. For this reason, a newly developed assessment mechanism, EyeTracking technology, is employed in this research to track the actual interest of the consumers on the elements of a car. The misunderstanding and bias brought by texts in questionnaire are eliminated, and it is combined with Kansei Engineering to summarize the visual imageries and Kansei words of the consumers. Then, the results could be provided to car designers as a reference in designing their new products.

PL

Oczekiwania dotyczące wyglądu samochodu zmieniają się wraz ze zmianami kultury i wartości obowiązujących w danym czasie. Przy projektowaniu nowych modeli należy te oczekiwania spełnić. W prezentowanym opracowaniu analizuje się oczekiwania na podstawie wyglądu maski samochodu z usuniętym logo. Przeprowadzona została zbiorcza analiza wyników badań w postaci słów Kansei metodą inżynierii Kansei. Badania obejmują analizę na podstawie kwestionariuszy oraz nowego mechanizmu badań śledzenia ruchów gałki ocznej (okulografii). Wynikiem badań jest określenie istotnych obszarów oczekiwań użytkowników, co może służyć jako wskazówki dla projektanta wyglądu nowego modelu samochodu.

Słowa kluczowe

PL

technologia okulografii; inżynieria Kansei; projektowanie samochodów

EN

car design; eye-tracking technology; Kansei engineering

• Czasopismo: Przegląd Elektrotechniczny
• Rocznik: 2013
• Tom: R. 89, nr 1b
• Strony: 143--146
• Opis fizyczny: Bibliogr. 9 poz., rys., tab.

Twórcy

autor

Chang, Y.-M.

• Southern Taiwan University of Science and Technology,

autor

Chu, C.-P.

• National Cheng Kung University,

autor

Ma, M.-Y.

• National Cheng Kung University,

Bibliografia

• [1] Henderson, J. M., & Hollingworth, A.: Eye movements during scene viewing: An overview. In G. Underwood (Ed.), Eye Guidance in Reading and Scene Perception, 1998.
• [2] Ho, M.C.: Designing the user’s model of a system, Unpublished doctoral dissertation”, The University of Kansas,1991.
• [3] Ishihara, Shigekazu, etc.: An automatic builder for a Kansei Engineering expert system using self-organizing neural networks. International Journal of Industrial Ergonomics,1995.
• [4] Jindo, Tomio, etc.: Development of a design support system for office chairs using 3-D graphics.International Journal of Industrial Ergonomics, 1995.
• [5] Loftus, G. R., Mackworth, N. H.:Cognitive determinants of fixation location during picture viewing. Journal of Experimental Psychology: Human Perception and Performance,1978.
• [6] Matsubara Y. & Nagamachi M:Hybrid Kansei Engineering System and design support.International Journal of Industrial Ergonomics,1997.
• [7] Miyazaki K. & Matsubara Y. & Nagamachi M.:A modeling of design recognition in Kansei Engineering.Japanese Journal of Ergonomics,1993.
• [8] Nagamachi:Kansei Engineering: A new ergonomic consumeroriented technology for product development.International Journal of Industrial Ergonomics,1995.
• [9] Tanoue, C., Ishizaka, K., Nagamachi, M.:Kansei Engineering: A study on perception of vehicle interior image.International Journal of Industrial Ergonomics,1997.