Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2017 | Vol. 10, iss. 1 | 17--23
Tytuł artykułu

Generation Y consumer preferences and mobility choices – an empirical approach

Treść / Zawartość
Warianty tytułu
Języki publikacji
Automotive industry has been undergoing significant alteration. Innovative technologies change vehicles toward fully autonomous ones, but also change mobility choices of consumers, offering on-demand rides and shared mobility services. Consumers have the power to determine automotive companies’ business models and strategies. The main interest of car manufacturers and mobility service providers is nowadays put on young consumers from generation Y, proficient with latest technology, digital media and electronic gadgets. Their preferences and mobility choices have been described in the paper on the basis of consumer survey conducted on 22 000 Millennials from 17 countries by Deloitte in 2016 and 2017.
Słowa kluczowe

Opis fizyczny
Bibliogr. 20 poz.
  • [1] SINDAKIS, S., DEPEIGE, A., ANOYRKATI, E.: Customercentred knowledge management: challenges and implications for knowledge-based innovation in the public transport sector. “Journal of Knowledge Management”, Vol 19, No 3, (2015), pp. 559-578
  • [2] DEWALSKA-OPITEK A.: Smart city concept - the citizens’ perspectivein, in Mikulski J. (ed) Telematics - Support for Transport, Springer Verlag, Berlin Heidelberg, CCIS 471 (2014), pp. 331-332
  • [3] PWC Report: 2016 Auto Industry Trends, available: www. [date of access: 25.01.2017]
  • [4] Global Automotive Executive Survey 2017, KPMG Report, available: [date of access: 23.03. 2017]
  • [5] Global Automotive Consumer Study, Module 1: Future Vehicle Technologies, Deloitte Report 2017, available: https:// [date of access: 20.03.2017]
  • [6] KAKU M.: Visions. How Science Will Revolutionize the Twentyfirst Century, Oxford University Press (1999), pp.13-14
  • [7] NOBLE S.M., HAYTKO D.L., PHILLIPS J.: What drives college-age Generation Y consumers?, “Journal of Business Research”, Vol 62 (2009), p. 617-628
  • [8] KUCHARSKA B.: Innowacje w handle detalicznym w kreowaniu wartości dla klienta [Innovations in retail trade in creating the value for customer], UE, Katowice 2014, pp. 43-44
  • [9] BILIŃSKA-REFORMAT K., DEWALSKA-OPITEK A.: New media implementation in the contemporary education process, New Media in Higher Education Market, S. Smyczek, J. Matysiewicz (Ed.), UE, Katowice 2015, pp. 135-136
  • [10] BILIŃSKA-REFORMAT K., STEFAŃSKA M.: Young consumers’ behaviour in retail market, Business Excellence Journal Vol.10, 2016, pp. 125-127
  • [11] HOWE N., STRAUSS W.: Millennials rising: the next great generation, Vintage Books, New York (2000), pp. 61-70
  • [12] DEWALSKA-OPITEK A.: New trends in consumer behaviour – a modern approach to urban transportation problems, Archives of Transport Systems Telematics, February 2016, Vol. 9, Issue 1, p.22-23
  • [13] BURGIEL A., ZRAŁEK J.: Is sustainable consumption possible in Poland? An examination of consumers’ attitudes toward deconsumption practices, Acta Scientiarum Polonorum. Oeconomia, Vol 14, No 2, 2015, pp. 15-25
  • [14] CUI Y., et al.: Cause-related marketing: How generation Y responds, International Journal of Retail and Distribution Management, Vol.31, No 6 (2003), p. 310-311
  • [15] WEILER A.: Information-seeking behaviour in generation Y: Motivation, critical thinking, and learning theory, The Journal of Academic Librarianship, Vol. 31, No 1 (2004), pp. 46-53
  • [16] BOVE L.L., et al.: Service Worker Role in Encouraging Customer Organizational Citizenship Behaviour, Journal of Business Research, Vol. 62, No 7, (2009), p. 698-705
  • [17] CARMELI A.: Perceived External Prestige, Affective Commitment and Citizenship Behaviours, Organizational Studies, Vol. 26(3), (2005), pp. 289-309
  • [18] YI Y., GONG T.: Customer Value Co-creation Behaviour: Scale Development and Validation, Journal of Business Research, Vol. 63 (2012), pp. 1279-1284
  • [19] Global Automotive Consumer Study. Exploring consumers’ mobility choices and transportation decisions 2016, available: [date of access: 20.03.2017]
  • [20] Global Automotive Consumer Study: What’s ahead for fully autonomous driving? Consumer opinions on advanced vehicle technology. Deloitte’s Report 2017, available: https:// [date of access: 20.03.2017]
Typ dokumentu
Identyfikator YADDA
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.