Mniej luk na regałach - Jak zwalczać Out-of-Stocks

• Autorzy: Stölzle, W. , Ehrenthal, J. , Jaronicki, K.
• Języki publikacji: PL

Abstrakty

EN

Out-of-stocks are a major irritant to consumers in today’s retail environment and lead to the erosion of revenues and loyalty for retailers as well as consumer goods manufacturers. By conducting manual in store stockout audits and understanding their root causes, product availability can be managed. The example of a Swiss wholesaler shows that this results in higher turnovers, lower operational costs and satisfied customers

Słowa kluczowe

PL

dostępność na półce; zapasy; obroty w handlu

EN

on-shelf availability; stockouts; trade turnover

• Czasopismo: Logistyka
• Rocznik: 2010
• Tom: nr 5
• Strony: 38-39
• Opis fizyczny: Bibliogr. 7 poz., tab., rys.

Twórcy

autor

Stölzle, W.

autor

Ehrenthal, J.

autor

Jaronicki, K.

• Universität St. Gallen, Szwajcaria,

Bibliografia

• 1. Aastrup, J., & Kotzab, H. (2010). Forty years of out-of-stock research - and shelves are still empty. International Review of Retail, Distribution & Consumer Research, 20 (1), 147-164.
• 2. Gruen, T. & Corsten, D. (2008). A Comprehensive Guide to Retail Out-of-Stock Reduction in the Fast-Moving Consumer Goods Industry. Washington DC: Grocery Manufacturers of America.
• 3. Helm, R. & Stolzle, W. (2006). Out-of-Stocks im Handel: Einflussfaktoren und Kundenre-aktionsmuster.Ja/inbi/c/i derAbsatz- und Ve-brauchsforschung, 52 (3), s. 306-325.
• 4. Hegenbarth, T. (2009). Kundenverhalten bei Nichtverfilgbarkeit von Artikeln im Einzelhandel. Lohmar: Josef Eul Verlag.
• 5. Hofer, F. (2009). Management der Filiallogistik im Lebensmitteleinzelhandel: Gestaltungsempfeh-lungen zur Vermeidung von Out-of-Stocks. Wiesbaden: Gabler.
• 6. Sloot, L. M., Verhoef, P. C, & Franses, P. H. (2005). The impact of brand equity and the hedonic level of products on consumer stock-out reactions .Journal of Retailing, 81 (1), s. 15-34.
• 7. Trautrims, A., Grant, D. B., Fernie, J., & Harrison, T. (2009). Optimizing on-shelf availability for customer service and profit. Journal of Business Logistics, 30 (2), s. 231-247.