IDENTIFICATION OF CLIENT SATISFACTION ATTRIBUTES AS A FACTOR OF ENTERPRISE COMPETITIVE ADVANTAGE

• Autorzy: Pawlowska Bozena
• Języki publikacji: EN

Abstrakty

EN

The paper presents the results of own studies on identification and assessment of client satisfaction attributes that can influence the level of client satisfaction with a food product in studied Polish food industry enterprises. Client satisfaction study currently forms the base for specifying and determining the product satisfaction attributes important for the client that become an important factor for achieving a competitive advantage by the enterprise. Knowledge of client satisfaction attributes allows effecting targeting of the internal processes in the enterprise to achieve effective client focus.

Słowa kluczowe

EN

CLIENT SATISFACTION; CLIENT SATISFACTION ATTRIBUTES

• Wydawca: Uniwersytet Warmińsko-Mazurski w Olsztynie
• Czasopismo: Olsztyn Economic Journal
• Rocznik: 2008
• Tom: 3
• Numer: 1
• Strony: 114-121
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Pawlowska Bozena

• Bozena Pawlowska, Uniwersytet Warminsko-Mazurski w Olsztynie, Katedra Ekonomiki Przedsiebiorstw, ul. Oczapowskiego 4, 10-957 Olsztyn, Poland

Identyfikatory

CEJSH db identifier

10PLAAAA076628