Warianty tytułu
Języki publikacji
Abstrakty
This paper describes the retro-innovations and their importance for customers in the family life cycle. The accelerated rate of technological and social change left people disconnected and suffering from stress. The majority of social problems are symptoms of future shock. New products and services are designed to connect us with the past in ways that are nostalgic, interactive and environmental. This can be called an example of a unique kind of innovation – new technologies, new products or experiences that are designed around connecting us with the past that is nostalgic. Something called Retro Innovation.
Słowa kluczowe
Twórcy
autor
- Department of Marketing, Trade and World Forestry, Faculty of Wood Sciences and Technology, Technical University in Zvolen, T.G.Masaryka 24, 960 53 Zvolen, Slovak Republic
Bibliografia
- 1. Back To The Future: Why Retro-Innovation Is The Next Big Thing. 2013. (online). FastCompany (15.09.2013) Dostupné na internete: http://www.fastcodesign.com
- 2. Frankelius, P. 2009. Questioning two myths in innovation literature. In Journal of High Technology Management Research. ELSEVIER, 2009. ISSN 1047-8310, vol. 20, No. 1, pp. 40–51.
- 3. FREI B. 2008. Why retro innovation is the most lucrative kind (online). VB/News (15.09.2013) Dostupné na internete: http://venturebeat.com/
- 4. Heyne, P., Boettke, P. J., Prychitko, D. L. 2010. The Economic Way of Thinking. Prentice Hall, 2010. 318p.
- 5. Chen J. 2009 Family Corner: Life Cycle in our life. [on-line]. BALTYRA, 2009. [Citované: 01-07-2013]. http://baltyra.com/wp-content/uploads/2009/10/FamilyLifeCycle.jpg.
- 6. Chunduri, CH. 2013. Marketing Nostalgia - Retro inovácie. (online). Noise. Branded (16.09.2013). https://medium.com/noise-branded/b542fbbe406e
- 7. INNOVATION [on-line]. 2013. [Citované: 24-06-2013]. Dostupné na internete: http://en.wikipedia.org/wiki/Innovation.
- 8. Kalamárová M. 2013. The principles of blue ocean strategy presented on the example of IKEA company. In Intercathedra. ISSN 1640-3622. No. 29/2 (2013), p. 23-27.
- 9. KING, T., MEDIA, D. 2013 The Stages of Family Life Cycle Marketing. [on-line]. HEARST news papers, Hearst Communication, 2013. [Citované: 26-06-2013]. Dostupné na internete: http://smallbusiness.chron.com/stages-family-life-cycle-marketing-61214.html.
- 10. PAROBEK, J., PALUŠ, H., KAPUTA, V. 2009. Introduction to woodmaterial flow analysis in Slovakia. In Intercatherda 25 : Annual Bulletin of Plant – Economic department of the European Wood Technology University Studies. Poznań : Poznań University of Life Sciences. ISSN 1640-3622, 2009, p. 111-113.
- 11. Retro-Innovation 2013. (online). Smartketing reflection (30.09. 2013) Dostupné na internete: http://smartketingreflections.blogspot.sk/2013/01/retro-innovation.html#.UkpiWmxwcdU
- 12. Retro-Innovation: Is Nostalgia The Next Big Thing? 2013. (online). The Business Romantic (16.09.2013) Dostupné na internete: http://timleberecht.tumblr.com/post/47713794379/retroinnovation-is-nostalgia-the-next-big-thing
- 13. Schumpeter, J. A. 1943. Capitalism, Socialism, and Democracy. Routledge, 1943. ISBN 0-415-10762-8.
- 14. Šupín M. Megatrendy vo vývoji svetového hospodárstva a možnosti Slovenskej republiky zmäkčiť dôsledky hospodárskej krízy. In Marketing a obchod 2009 : vplyv hospodárkej krízy na marketing a obchod. Zvolen : Bratia Sabovci, 2009. ISBN 978-80-89241-33-0. S. 5-8.
- 15. TEECE, D. J. 2010. Business Models, Business Strategy and Innovation. In Long Range Planning, 2010, vol. 43, p. 172-194.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.agro-d16ef2c9-dc07-466d-9a54-1072d11f3154