Creative use of internet memes in advertising

• Autorzy: Bury B.
• Języki publikacji: EN

Abstrakty

EN

This study focuses on the creativity of Internet memes used in advertising campaigns. A random selection of memes is analysed. Itis argued that the creation of Internet memes involves amusing juxta position of phrases and pictures. Advertisers have taken advantage of this Internet phenomenon. Theyuse familiar ideas and background knowledge in order to make new and surprising combinations of Internet memes. Advertisers’aim is to play creatively with memetic elements. To conclude, being able to skilfully and cleverly alter the original meme and create the humourous effect are the main goals of marketers

• Wydawca: -
• Czasopismo: World Scientific News
• Rocznik: 2016
• Tom: 57 Special Volume
• Opis fizyczny: p.33-41,fig.,ref.

Twórcy

autor

Bury B.

• Philological School of Higher Education, Sienkiewicza Street 32, 50-335 Wroclaw, Poland

Bibliografia

• [1] A.A.T.Kariko,AnalysisofInternetMemesUsingSemiotics,http://english.binus.ac.id/2013/06/24/analysis‐on‐internet‐memes‐using‐semiotics/
• [2] C. Lankshearand M. Knobel(2007).Sampling “the new” in new literacies,[in:]C. Lankshearand M. Knobel(Eds.)A New Literacies Sampler. New York: Peter Lang
• [3] D. Gauntlett, Making is Connecting. Cambridge:Polity Press, 2011, pp. 4-10. Retrieved from www.makingisconnecting.org, accessed 14.07.2016
• [4] D. Quaranta, Reality is Overrated. When Media Go BeyondSimulation,Artpulse Magazine3 (2010) 3.
• [5] I. Brink, The gist of creativity, [in:] A. E. Anderson & N. E. Sahlin (Eds.), The complexity of creativity, Synthese Library,Dordrecht: Kluwer Academic Publisher, 2010, pp. 5-16
• [6] J. C. Levinson, Guerilla Creativity, New York: Houghton Mifflin Company, 2001
• [7] M. Kamińska, Niecne Memy. Dwanaście wykładów o kulturze internetu, Poznań: Galeria Miejska Arsenał, 2011, pp. 61-64.
• [8] M.A. Boden, The constraints of knowledge, [in:] A. E. Anderson & N. E. Sahlin (Eds.), The complexity of creativity, Synthese Library, Dordrecht: Kluwer Academic Publisher, 2010, pp. 1-4.
• [9] N. Murray, A. Manrai, & L. Manrai. Memes, memetics and marketing, [in:] Louis Moutinho, Enrique Bigné, and Ajay K. Manrai (Eds.), The Routledge Companion to the Future of Marketing, New York, NY: Routledge, 2014, pp. 331-347.
• [10] P. Davidson, The Language of Internet Memes, [in:] M. Mandiberg (ed.), The Social MediaReader, New York, 2012, p. 122.
• [11] R. Dawkins, Samolubny gen, Warszawa: PWN, 2007, p. 244.

Uwagi

EN

1st INTERNATIONAL SCIENTIFIC CONFERENCE, dilemmas of scientific research in various fields of science: natural sciences, science and technology, economic and social sciences, humanistic sciences, 10th October, 2016, Cracow, Poland