THE SUBJECTIVE MARKETING RISKS AT DEVELOPING AND ENTERING THE INNOVATIVE PRODUCTS TO THE MARKET (Urakhuvannia subiektyvnykh marketynhovykh ryzykiv pry rozroblenni ta vyvedenni innovatsiinoi produktsii na rynok)

• Autorzy: Bilovodska Olena A.
• Języki publikacji: UK

Abstrakty

EN

In paper the subjective marketing risks are analysed, kinds and factors of these risks on each of stages developing and entering the innovative products to the market are found out, their quantitative estimation is executed and the proper methods of decline are offered.

Słowa kluczowe

EN

ANALYSIS; COEFFICIENT OF CONFIDENCE; DECISION TREE; NEW COMMODITY; QUANTITATIVE ESTIMATION; SUBJECTIVE MARKETING RISKS

• Wydawca: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Czasopismo: Mekhanizm Rehuluvannya Economiky
• Rocznik: 2010
• Tom: 1 (45)
• Strony: 96-103
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Bilovodska Olena A.

• Olena A. Bilovodska, Sumy State University, Sumy, Ukraine

Identyfikatory

CEJSH db identifier

11UAAAAA095419