TEENAGERS' GO SHOPPING (Nastolatki na zakupach)

• Autorzy: Jasielska Aleksandra , Maksymiuk Renata
• Języki publikacji: PL

Abstrakty

EN

The young people are increasingly the target of advertising and marketing because of the amount of money they can spend. One of the key characteristic of the adolescence is conformity to peers, so very often it is assumed that parents' influence is rather marginal in many areas (e.g. in consumer decision making). On the other hand some data show opposite tendency. The aim of the survey study was to check who advice young people to make purchase decision. It was conducted on-line, using panel ARIADNA, GG Network S.A. The participants (n=379) were teenagers (15-17 years old). The results indicate that teenagers who spentd own money on something for themselves take into account the opinion of the peers and... parents as well. However, the adolescents go shopping rather with friends than parents.

Słowa kluczowe

EN

ADOLESCENCE; POLISH RESEARCH; PURCHASE DECISION; TEENAGERS

• Wydawca: Polskie Wydawnictwo Ekonomiczne
• Czasopismo: Marketing i Rynek
• Rocznik: 2012
• Tom: 19
• Numer: 1
• Strony: 32-37
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Jasielska Aleksandra,

autor

Maksymiuk Renata

• Aleksandra Jasielska, Instytut Psychologii, Uniwersytet Adama Mickiewicza w Poznaniu, ul. Szamarzewskiego 89, 60-568 Poznan, pok. 112, Poland

Identyfikatory

CEJSH db identifier

11PLAAAA103718