ENTERPRISE ETHICS VS. CONSUMER ETHICS (Etyka dzialalnosci przedsiebiorstw a etyka postepowania konsumentów)

• Autorzy: Dabrowska Anna , Janos-Kreslo Miroslawa
• Języki publikacji: PL

Abstrakty

EN

The issues that are discussed more widely in the recent years, such as environmental protection or quality of life, brought about the increase in expectations as to the role of enterprises in respect of social effects of their operations. Consumer ethics, which is the subject of this article, has been addressed less frequently. The following issues have been elaborated: ethical consumption and ethical consumer, responsible shopping and fair trade. It has been emphasized that the education in respect of ethical consumption may contribute to the increase in consumer awareness.

Słowa kluczowe

EN

CONSUMER ETHICS; ENTERPRISE ETHICS; ETHICAL CONSUMER; ETHICAL CONSUMPTION; FAIR TRADE; RESPONSIBLE SHOPPING

• Wydawca: Polskie Wydawnictwo Ekonomiczne
• Czasopismo: Marketing i Rynek
• Rocznik: 2012
• Tom: 19
• Numer: 1
• Strony: 10-16
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Dabrowska Anna,

autor

Janos-Kreslo Miroslawa

• Anna Dabrowska, Katedra Poziomu Zycia i Konsumpcji, Szkola Glówna Handlowa w Warszawie, ul. Madalinskiego 6/8, pok. 302-303, 02-554 Warszawa, Poland

Identyfikatory

CEJSH db identifier

11PLAAAA103715