Czasopismo
Tytuł artykułu
Autorzy
Warianty tytułu
Evaluation of sustainable development strategy at a company level
Języki publikacji
Abstrakty
Environmental protection is one of the global goals of mankind nowadays. A sustainable development strategy is a new direction of an evolution that has to be used in the companies, especially at a level in which most of the environmental weight arises. A method of marketing audit was used for evaluating a company's approach to an environmental protection that identifies a level of strategy of sustainable development application in internal and external environment of a company. There were determined the key factors within the application of this method in the environmental area and these key factors influence an implementation of sustainable development strategy. There were also determined the intervals for companies evaluation in three areas of implementation. This method was verified in the complex of selected companies in the Czech Republic.
Wydawca
Czasopismo
Rocznik
Tom
Numer
Strony
413-525
Opis fizyczny
Rodzaj publikacji
ARTICLE
Twórcy
autor
- Univerzita Pardubice, Fakulta ekonomicko-správní, Studentská 84, 53010 Pardubice, Czech Republic, marcela.kozena@upce.cz
- M. Kozena, Ekonomicky ustav SAV, Sancova 56, 811 05 Bratislava 1, Slovak Republic
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
CEJSH db identifier
07SKAAAA03006170
Identyfikator YADDA
bwmeta1.element.6ae6bb37-092a-3d59-8189-a7359187ed40