Warianty tytułu
Języki publikacji
Abstrakty
The proper names of companies and institutions, or commercial ergonyms, are an interesting and little studied field of scholarly analysis. The names designating companies that deal with the production, installation, and sale of various kinds of security and alarm systems were subjected to formal analysis in this article; also studied was the question of the function of commercial ergonyms. The fundamental conclusions that come from this analysis are as follows: identificational-differentiating (ID) elements of names most often perform additionally an informative function (of marketing and advertisement); the ergonyms discussed through the formal, semantic, and associational sphere fulfill well the functions intended by those who gave them.
Słowa kluczowe
Czasopismo
Rocznik
Tom
Strony
3030-314
Opis fizyczny
Rodzaj publikacji
ARTICLE
Twórcy
autor
- Maciej Szelewski, Uniwersytet Zielonogorski, Instytut Neofilologii, al. Wojska Polskiego 71a, 65-762 Zielona Góra, Poland
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
CEJSH db identifier
08PLAAAA054317
Identyfikator YADDA
bwmeta1.element.66f2e6ee-f22a-34f7-9ee7-64414a08f489