Costs of Loyalty Programmes Implementation in Pharmacies

• Autorzy: Sierpinska Maria , Wos A.
• Języki publikacji: EN

Abstrakty

EN

Receiving the customer is in today's market realities top marketing companies. The build a sustainable partnership relation between the seller and the buyer is decide on businesses, takings and profit potential. Increasingly, therefore, perpetuates the view that create lasting relationships is an essential factor in improving the effectiveness of marketing activities conducted by modern businesses. The paper presents the implementation costs of loyalty programmes in pharmacies. These costs are presented based on a study of one of the largest pharmacy loyalty programmes in Poland: 'I care for health'.

Słowa kluczowe

EN

CUSTOMER; IMPLEMENTATION COST; LOYALTY PROGRAMME

• Wydawca: Wyższa Szkoła Finansów i Zarządzania w Warszawie
• Czasopismo: Contemporary Economics
• Rocznik: 2010
• Numer: 3(15)
• Strony: 187-202
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Sierpinska Maria

autor

Wos A.

• Maria Sierpinska, Wyzsza Szkola Finansow i Zarzadzania, ul. Pawia 55, 01-030 Warszawa, Poland

Identyfikatory

CEJSH db identifier

11PLAAAA091528