Warianty tytułu
Języki publikacji
Abstrakty
Sporting rivalry has caused fans, who react very emotionally to the contest of sportsmen, to gather for centuries. Huge interest in sports among the public and media attention were recognized by many companies which have decided to use sport as part of promotional content. This article's aim is to present spectacular sports events' impact on promotional activities. In this context opportunities and risks of sports events, which will be hosted by Poland in the near future, were pointed out. Considering the numerous examples of promotional campaigns relating to both commercial and social activities, the validity of the sports' and well known sportsmen' use in promotional campaigns was analyzed.
Słowa kluczowe
Czasopismo
Rocznik
Tom
Numer
Strony
211-221
Opis fizyczny
Rodzaj publikacji
ARTICLE
Twórcy
autor
- Michal Makowski, Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
CEJSH db identifier
09PLAAAA063530
Identyfikator YADDA
bwmeta1.element.4d48b418-dda9-30e7-9d11-2fef590cebae