THE POLISH NEWSPAPER MARKET IN 1989-2009 (Rynek dziennikow w Polsce w latach 1989-2009)

• Autorzy: Zabinski Ryszard
• Języki publikacji: PL

Abstrakty

EN

The article presents changes that took place on the Polish newspaper market in 1989-2009. The most important include the takeover of a majority of Polish newspapers by global editors, the development of offensive marketing strategies (including price fights), mergers and closures of newspapers, and the simplification or even trivialization of media message, the result of which has been to increase the press's dependence on advertisers. The number of newspapers decreased from 130 in 1990 to 48 in 2008

Słowa kluczowe

EN

FREE NEWSPAPERS; MARKETING STRATEGIES ON THE PRESS MARKET; NEWSPAPER MARKET; OPINION-FORMING NEWSPAPERS LOCAL NEWSPAPERS; PRESS MARKET; TABLOIDS

• Wydawca: Polska Akademia Nauk
• Czasopismo: Rocznik Historii Prasy Polskiej
• Rocznik: 2010
• Tom: 13
• Numer: 1-2(25-26)
• Strony: 361-380
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Zabinski Ryszard

• R. Zabinski, Katedra Dziennikarstwa i Komunikacji Spolecznej, Wyzsza Szkola Zarzadzania 'Edukacja', ul. Krakowska 56-62, 50-435 Wroclaw, Poland

Identyfikatory

CEJSH db identifier

11PLAAAA102717