K jazykové situaci v nadnárodních podnicích působících v České republice

• Autorzy: Jiří Nekvapil , Marek Nekula

Warianty tytułu

EN

On the language planning situation in multinational companies in the Czech Republic

DE

Zur sprachlichen Situation in multinationalen in der Tschechischen Republik aktiven Unternehmen

• Języki publikacji: CS

Abstrakty

EN

This article deals with intercultural contact in branches of multinational companies or corporations founded in the Czech Republic by German, Austrian or Swiss owners. Multinationalbusinesses (large ones in particular) are trying to regulate the communication within the company. This is achieved predominantly by introducing an official corporate language in the company, employing people fluent in the language, and promoting language courses. Our research, based on the analysis of questionnaires and semi-structured interview data, has shown that the foreign employees seldom adapt to the language of the local employees, while the adaptation of the local employees to the language of the foreign ones is not only usual but also expected. The regulation of the communication therefore results in the promotion of primarily asymmetrical language adaptation, which benefits the German, Austrian and Swiss owners and the German-speaking foreign employees delegated by them (the so-called expatriates). However, the companies examined also promote the use of English to a considerable extent, which provides a basis for symmetrical communication between local and expatriate employees.

Słowa kluczowe

EN

language planning; multinational companies; Czech Republic; corporate language; Czech; English; German

CS

jazykové plánování; nadnárodní podniky; Česká republika; firemní jazyk; čeština; angličtina; němčina

• Wydawca: Institute of the Czech Language, Czech Academy of Sciences
• Czasopismo: Slovo a slovesnost: časopis pro otázky teorie a kultury jazyka (Slovo a slovesnost: A journal for the theory of language and language cultivation)
• Rocznik: 2006
• Tom: 67
• Numer: 2
• Strony: 83-95
• Rodzaj publikacji: ARTICLE

Twórcy

autor

Jiří Nekvapil

• Slovo a slovesnost, redakce, Ústav pro jazyk český AV ČR, v.v.i., Letenská 4, 118 51 Praha 1, Czech Republic

autor

Marek Nekula

• Slovo a slovesnost, redakce, Ústav pro jazyk český AV ČR, v.v.i., Letenská 4, 118 51 Praha 1, Czech Republic