Cultural dimensions and characteristics reflected in Hungarian TED talks

• Authors: Emese Pozdena
• Languages of publication: EN

Abstracts

EN

The present paper is aimed at exploring humour and cultural aspects in TED talks recorded at Hungarian independent TEDx standard events. Applying Speck’s (1991) humour taxonomy, a corpus of 30 Hungarian language talks have been classified based on Barry & Graca’s (2018) humour typology groups and further examined by descriptive statistical indicators. Results show that cultural and other national features are reflected in the talks and are appreciated by the audience. Incongruity and disparagement appeared to be a safe comic device to create laughter in highly individualist and masculine cultures; however, relief-based humour is riskier in high uncertainty avoiding countries, as the message may be interpreted differently than expected.

Keywords

EN

humour taxonomy, Hungarian TED talks, cultural dimensions

• Publisher: Cracow Tertium Society for the Promotion of Language Studies
• Journal: The European Journal of Humour Research
• Year: 2020
• Volume: 8
• Issue: 2

Dates

published

2020

online

2020-07-18

Contributors

author

Emese Pozdena

Identifiers

DOI

10.7592/EJHR2020.8.2.Pozdena