Satisfaction of consumers using innovative aesthetic medicine services in Poland

• Authors: Magdalena Ankiel , Anna Kuczyńska

Title variants

PL

Satysfakcja konsumentów korzystających z innowacyjnych usług medycyny estetycznej w Polsce

Abstracts

EN

Aesthetic medicine is a rapidly evolving field integrating knowledge from various medical specialties to enhance physical appearance, boost self-esteem, and improve quality of life. This study investigates patients’ satisfaction with innovative aesthetic medicine services in Poland, focusing on determinants influencing the selection and effectiveness of treatments. Utilizing data from 745 patients across large clinics and in-depth interviews with 20 physicians, the research evaluates popular procedures, post-treatment outcomes, and consumer loyalty using the Net Promoter Score (NPS) technique. Results indicate high satisfaction levels, with botulinum toxin type A and hyaluronic acid injections being the most favored treatments. Patients highlighted factors such as professionalism, technological innovation, and clinic environment as critical to their positive experiences. The findings underscore the importance of aligning service offerings with consumer expectations and leveraging advanced technologies to drive growth in the aesthetic medicine sector. Future research aims to expand the analysis to international markets, further exploring satisfaction determinants across diverse cultural and economic contexts.

Keywords

EN

innovation; innovative technologies; aesthetic medicine; satisfaction; innovative aesthetic medicine services; aesthetic medicine services in Poland; medical service; consumer behaviour; Net Promoter Score technique

• Publisher: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
• Journal: Marketing Instytucji Naukowych i Badawczych
• Year: 2024
• Volume: 54
• Issue: 4
• Pages: 91-109

Dates

published

2024

Contributors

author

Magdalena Ankiel

• Poznań University of Economics and Business, Poznań, Poland

• https://orcid.org/0000000325941600

author

Anna Kuczyńska

• Poznań University of Economics and Business, Poznań, Poland

• https://orcid.org/0000000289320021

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Identifiers

DOI

10.2478/minib-2024-0023

Biblioteka Nauki

59124918